Determine your goals

It's important to determine your goals to guide you through the process, and to let you know if you've achieved your objectives after the show. Why do you want to display? To attract visitors, inform them or show off your achievements. Every company's objectives are different, and they can change from show to show.

Determine your budget

Your budget will help you be reasonable in your choice of signage and have a profitable show. Signage can be expensive if not chosen wisely.

Choose what you want to display

Many companies create new visuals for each show, while others want to keep their displays up for years to come. You can work with a graphic designer, or do it yourself if you have the know-how.

Choosing which media to use

You have several choices: the postersthe banners, the retractable structuresthe non-retractable structuresthe pop-up kiosks and media tents.

• The posters : Posters are ideal if you have a tighter budget, print quality is very important and you want to display a lot of content. You can choose the dimensions of your choice.
• Banners: Once again, there's no limit to dimensions. Banners are also interesting because they're not expensive. They are often used to present the company's name, logo and product offerings. The banner can be installed at the front of the booth or inside.
• Retractable structures : Also known as roll-ups, retractable structures are easy to transport and reuse. This structure allows you to display large formats.
• Non-shrink structures : Like retractables, these structures can be used for large-format displays. However, they are more difficult to transport, as they always remain in the same format.
• Pop-up kiosks: This structure can be curved or straight. Either way, it attracts visitors' attention. What's more, you can use it for several shows, as it can be dismantled and reused.
• Media tents: The media tent can be an advantage if you want to attract attention from high up. It can also be used to enclose your booth. You can reuse it in other promotional contexts, and even outdoors! However, it's not ideal for displaying a lot of content.

Taking part in a trade show is expensive, and you don't want to miss out on making a good impression! All the promotional structures presented in this article are available from Kedl. We hope this article has helped you choose your type of structure.